Website owners, digital marketers and webmasters have been trying to understand and manipulate how website traffic works for many years now. The reason behind this is to strengthen and improve their SEO strategies in order to get higher search engine rankings and ultimately more business. This is because the higher traffic a website gets, the more leads and ultimately customers it will attract.
Thus, in his article today we are going to uncover the reasons why tracking website traffic is so important.
Understand Your Data
The only way to truly grasp how web analytics and traffic data works are through website tracking. By regularly tracking and monitoring you can get a report of different metrics like keyword volume, traffic resources, number of pages used, countries with the highest traffic and more. Understanding these metrics plays a vital role in creating a strong SEO strategy and designing intuitive customer experience.
Website tracking gives you actionable data in consumer preferences which you can use to create a solid marketing strategy. Furthermore, it enables you to analyze your website performance and usage to grow your traffic and improve the visitors’ experience on your website.
You will also be able to determine and understand your customers’ journey and how it affects your conversion rates. This will allow you to optimize the elements that matter and increase your conversion rates. It also allows you to identify the weak points that leave a bad impression on your visitors and prevent them from taking your desired actions.
Learn Your Customers
Understanding the website traffic will also help you understand what kind of visitors are coming to your website, what they are looking for and what makes them convert into long term customers. Knowing what visitors are regularly looking for tells you which services and products you need to improve and work on.
By learning the customer you can create a more detailed buyer’s profile for your potential customers and use that information to create better products and services for them. You can easily define your customer base through location, age, interest, gender, salary etc.
This tells you who to better target to ensure consistent website traffic.
Identify And Fix Errors
This is one of the biggest benefits of tracking your website traffic as it helps to identify and fix errors within your website. You can identify errors such as duplicate tags, duplicate URLs, broken URLs and web spam. If these issues go ignored, they will ultimately affect your traffic volume and the performance of your website on different browsers and devices.
Sometimes when you notice a sudden drop in your traffic and it is probably because of one of these errors which you can easily fix. Apart from this some other common errors your visitors may face include site hosting problems, slow website speed or 404 errors. By fixing these issues you are retaining the traffic that would have been lost otherwise.
Using Google Analytics can be very useful here as it sends a notification on your dashboard every time there is an issue with your account setup and website accessibility.
Note the Performance Of Your Pages
By using a tool that tracks traffic of a website you can also easily monitor the performance of your web pages. You can easily differentiate between pages that rank high, pages that are not ranking at all, and dost that can be improved.
Understanding the performance of your web pages helps you to analyze the content of your website and know what kind of information visitors want. This then allows you to create content that can easily engage and connect with people. You can also add internal links to boost other pages and posts on your website.
Information that you gather on the worst performing pages of your website can also be helpful as they tell you which things you need to avoid and what you can do to improve these pages.
In short, knowing the performance of your web pages will help you optimize your website and perform better on search engines.
View Your Cart Abandonment
This is an important factor for E-Commerce websites because tracking your website traffic can tell you about your cart abandonment rate. You can find out at which point your visitors abandon their purchasing process and why they do so. For example, if you notice that many people are existing at the information page then you need to determine the reason for that.
Once you have identified the reason you can easily optimize your checkout process by eliminating the weak elements and further improving the good areas to enhance your visitors’ experience.
Determine When Your Website Is The Busiest
Tracking your website traffic also allows you to create your content strategy and campaigns according to when your website receives the most traffic. You need to track and monitor the performance of your website on a routine basis to see which the peak hours of your website traffic are.
This allows you to upload and share new content when the traffic is at peak so you can get more views and higher conversion rates. Hence, knowing when your website is the busiest is key to driving your marketing success.
Conclusion
For every website owner, it is essential to track and monitor the site traffic to learn how visitors engage with your content. Using Google Analytics is one of the best ways to collect a wealth of data about your website and target audience.
So, start tracking your website traffic to understand visitor demographics, site impressions, top pages and keywords. This will allow you to create a stronger SEO strategy and ultimately increase your ROI!