What Is A Call-To-Action And What Should They Do For You?

Call-to-Action (CTA) is one of the key factors of any effective marketing campaign. For a successful marketing campaign, you must have successful CTAs to improve conversion rates, boost revenue, and increase profit. While using CTAs is perhaps one of the oldest and most commonly used marketing tools, it is important to know how to construct […]

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Examining the Importance of Tracking Website Traffic

Website owners, digital marketers and webmasters have been trying to understand and manipulate how website traffic works for many years now. The reason behind this is to strengthen and improve their SEO strategies in order to get higher search engine rankings and ultimately more business. This is because the higher traffic a website gets, the more leads and ultimately customers it will attract.

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