YouTube lets you share the videos and let the audience watch what you have in store for them. It’s a well known fact that visual representations and videos are more impactful than written content. Posting a video on YouTube can help your business attract the audience on a wider scale. As far as a small business is concerned, it’s a good place to interact with potential customers. You can make the audience get familiar with your brand by creatively showcasing the essence of your business.
Here are 12 tips to follow while using YouTube for Small Business
Being consistent in uploading videos can do wonders in increasing brand awareness, attracting more traffic and generating leads. This is the most basic thing to be done while using YouTube to stay connected with the audience. All you have to do is to unleash your creativity. Here are some ideas to help you produce video content for your small business.
- Product demonstrations
- Short yet informative tutorials
- Showcase the history and core values of your business
- Interviews with staff
Include Call to Action (CTA)
Just as on your website, the call to action (CTA) button is supremely important in your YouTube video too. Simply adding the link in the description box won’t suffice to increase conversions. Your CTA must be included in the video itself and here’s how you can do it.
- Convince the audience to share your videos
- Persuade them to subscribe to your channel to get notified about a new video
- Advise the audience to visit your website for interesting deals
- Ask them to contact you for more information
- Encourage the viewers to leave feedback
Respond promptly to feedbacks
The comment section of YouTube is a great way to interact with your audience and generate leads. Ask the viewers to leave feedback and make the most of it by replying quickly. Consider every comment as an opportunity to influence the potential buyer. It will leave a positive impact on the mind of the audience when they are answered promptly. Further, to build trustworthiness towards the brand, strictly avoid the use of automated responses .
Customize Your YouTube Channel
Not just videos, but your YouTube channel needs to be visually appealing to attract viewers. YouTube allows you to customize the channel and make it distinct from other channels. You can use colours, images, descriptions, links to make the page interesting. Moreover, the brand identity can be strengthened with the creative use of company logo, tone, and slogans. Even basic detail like the colour schemes can help the viewer associate the channel with your brand.
Boost the Visibility
The success of the presence of your business on YouTube depends greatly on its visibility. To boost the rankings of your videos on search engines, keywords play an imperative role. Diligent research of the relevant and profitable keywords must be a top priority while using YouTube as a marketing tool. Include the keywords in the title of the video to increase its visibility on search engines. For instance, instead of using a generic title like socks benefits, use the title “5 Ways to keep yourself warm with “your company” socks.
Choose the right tags
Let the audience find you quickly at the right time with the use of the correct category and tags. Choosing relevant tags plays a key role in driving traffic towards your YouTube video by boosting its visibility. YouTube suggests tags based on what viewers usually search for hence its ideal to use them. For increased exposure, add multiple tags that are appropriate for your small business.
Write a great description
YouTube allows your viewers know what to expect from the video. Put your efforts to make the description precise, engaging and informative. It is ideal to add a link to your website or blog in the description box and encourage viewers to visit your page. Also, ensure that the keywords must not be restricted only to the title, but it should be used in the description too. This will boost the visibility of the video and grab the attention of audiences.
YouTube collaborations
In the present online marketing scenario, almost all businesses are on YouTube. However, the best part is that you can consider it as an opportunity to gain new subscribers. YouTube collaboration is a widely popular trend that lets two different channels to create a video together. All you have to do is find a popular YouTube Channel and pitch the idea of collaboration. Keep in mind that the other channel should be relevant and related to your business, yet it should not compete with you. Collaboration is also a great way to keep the viewers entertained as it breaks the monotony of similar videos.
Video testimonials
The power of customer testimonials in digital marketing is enormous. Further, for a small business, it is the most effective way to gain the trust of the audience and convince them to try your product. You can ditch the usual way of getting written testimonials and post videos of customers for a bigger impact. Video testimonials can stay in the minds of viewers for a longer time and make the brand more trustworthy and credible.
Use subtitles
Make use of subtitles on your video to ensure that your message is clearly delivered to the audience. Moreover, you can reach out to more audience as it is a boon to hearing-impaired YouTube users. It is as easy as turning on the auto-captioning option available on YouTube. You can edit the output to ensure that the subtitles are correct. The audience can choose if they want to view the captions or not by selecting the relevant option. It is also advisable to avoid annotations as Pop-Ups in the video and rather add them in the description. It will ensure that the audience is not interrupted and they remain focussed on the video.
YouTube channel description
Pay heed to your YouTube profile picture and the channel description as it speaks about your brand. The tone used must be professional, yet must be captivating to hold the interest of the viewers.
Share Your Videos
You might have to rethink if you thought that posting of your video is the final stage of your YouTube Marketing. It is just the beginning and you have to get noticed by sharing the video as much as possible. Make use of all your social media accounts like Facebook, Instagram, Twitter, etc to share the video and reach out to the maximum audience. Make the videos so interesting that your followers on social media share it on their pages too. You can even write a blog post about the video and encourage viewers to visit your YouTube page.